Designing for a Circular Economy in Action - 
Kraft Heinz launches Gualapack’s monomaterial pouches for baby food brand Plasmon.


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Designing flexible packaging so it can be easily collected, sorted and recycled is a fundamental of the circular economy. But how does that happen in practice?

Innovation, collaboration, technical know-how… and certainly persistence and patience are key. CEFLEX and stakeholders Gualapack and Kraft Heinz take you behind the product and into the detail in this first of a series case study.

Discover how ‘Designing for a Circular Economy’ becomes reality as we explore with front-row experts and an in-depth discussion.

Moderated by Graham Houlder, CEFLEX, with discussion from

  • Stefano Manfredi, Global Sales & Marketing Director, Gualapack
  • Michelle Marrone, Sustainability Project Leader, Gualapack
  • Filippo Paizis, Junior Brand Manager Infant, Kraft Heinz
  • Sheila Bagattini, Senior Brand Manager Infant, Kraft Heinz

Accompanied by an open question & answer session.